Midpoint Brabant

At Midpoint Brabant social innovation takes up a central position. The region combines unique qualities in developing new marketing concepts through the cooperation between entrepreneurs, education and the authorities. “We go for sustainability, entrepreneurship, human capital and social innovation”, says Pierre van Kleef, programme director of Midpoint Brabant.

According to Van Kleef social innovation is the new way of cooperation in the care and service economies. “The distinguishing principle of this form of cooperation is ‘from the heart’. It is embedded in the heart of the organization as it were. In this way doors are opened that would otherwise remain closed. This way of working is found in all spearhead sectors.” The region of Midpoint Brabant has defined four spearhead sectors: Care, Logistics, Leisure & Entertainment, Aerospace & Maintenance.

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